New architectural ceramics series from Agrob Buchtal

Trade Fair BAU ONLINE: Area Pro: always the right choice

Architectural ceramics is a challenging field: to inspire the relevant players, it is not enough to offer simple individual products. Rather, systematic solutions and details are in demand which allow architects, planners and interior designers to create holistic and consistent designs. Such tile collections, developed as "modular systems" and individually combinable, do of course have their price, but it is worth it, because they enable those holistic room concepts which are both modern and long-lasting. One example for this is the new and extremely versatile Area Pro series launched from the beginning of 2021 by Agrob Buchtal, one of the leading international suppliers of architectural ceramics. Together with sophisticated accompanying services and competent project-specific advice, the company aims at proactively creating a market for ceramic tiles for the benefit of the entire industry sector.

Area Pro can be used universally for almost all public and commercial areas: one reason for this is the wide range of formats from the filigree 10x10 cm mosaic to the superior XXL dimensions of 60x90, 90x90 and 60x120 cm. In between are various square and rectangular formats with edge lengths of 20 to 60 cm and two oblong formats (each 60 cm long) in widths of 10 and 15 cm. This range alone gives an idea of the stringent system.

This intention is supported by the colour language of the series: it consists of 12 shades which discreetly fit into any ambience, but develop a characterful effect as surface covering. The sources of inspiration for this were natural elements such as basalt, clay, nutmeg, sand or stone. A further advantage is that the designs are directionless, so that creativity can unfold uninhibitedly.

Finely dosed slip resistance is an elementary topic in public and commercial areas. As a proven specialist in this field, Agrob Buchtal has paid special attention to this aspect. With seven different slip-resistance classes, the series covers all relevant areas of application. Despite all the functionality, the company follows innovative design paths: On the one hand, a visually harmonious look is ensured across all products thanks to modern digital printing technology. On the other hand, Area Pro offers for the first time a representative large format (60x60cm) with very high slip resistance (R12) and displacement space (V4). The new "Grid" surface was designed in collaboration with Sebastian Herkner, an internationally renowned designer and shooting star of the scene, who usually works for brands such as Thonet, Ligne Roset or Moroso. According to him, the challenge of this task was to aesthetically implement an actually sober and rational requirement. The result is a special texture and a product which conveys a completely different appearance, e.g. in commercial canteen kitchens, and opens up practical advantages in combination with line instead of the usual point drainage.

The systematic structure and consistent look can even be used across floors thanks to ceramic stair tiles in 30x30, 30x60 cm and 31x135 cm. A matching 135 cm riser is available for the vertical surfaces of the steps, so that stairs up to this width can be uniformly realized. The range of cove skirtings is similarly attractive: they have the same look as the surface formats and are available in four different lengths (10, 20, 30 and 60 cm) with a generous height of 10 cm. No matter whether used vertically or horizontally, this ceramic special piece is the ideal connecting element between floor and wall. Speaking of walls: for this purpose, either the porcelain stoneware floor tiles of the series simply can be used or the particularly thin (6 mm) earthenware wall tiles with a stonematt surface. Their two formats (30x60 and 30x90 cm) and three colours (white / grey / beige) correspond with the floor tiles of the series. Other specialities such as jointless shower floors and ceramic washbasins are also available - for top-class sanitary areas.

Valuable additional benefit thanks to Hytect
Just as many other series of Agrob Buchtal, the wall and floor tiles of Area Pro are also provided with photocatalytic Hytect surface (the only exception due to manufacturing reasons is the format 90x90 cm). This innovative technology gives ceramic tiles revolutionary properties: they are extremely easy to clean, have an antibacterial effect without chemicals and decompose unwelcome odours as well as air pollutants. Hytect thus saves time and money and protects the environment.

The conclusion
Area Pro is a perfect all-rounder when it comes to the professional use of ceramic tiles in public or commercial areas. Agrob Buchtaluses for this purpose its know-how collected over decades as well as the whole range of its production possibilities at the altogether four production sites. The collection combines a distinctive systematic structure with a high degree of individuality through coordinated components and detail solutions which can be varied according to the respective application - for casual architectural elegance which is also convincing in detail.

Werner Ziegelmeier (Head of Public Relations)
Phone: +49 (0)9435 391-3379
Mobile: +49 (0)160 90527159
Fax: +49 (0)9435 391-303379





Motif 1

The Area Pro collection, which is launched in autumn 2020, is extremely versatile thanks to its stringent concept and can be used in almost all public and commercial areas with high design quality.

Motif 2

The modular structure of the collection enables holistic individual room concepts - even across floors thanks to stair tiles in three dimensions up to 135 cm (shown here: diverse formats / colour brick).

Motif 3

The museum lobby shown here with tiles in the size of 60x120cm and the colour basalt is a typical example for countless other possible applications.

Motif 4


Motif 5

Slip resistance redefined: "Grid" (motif 5) was created by Sebastian Herkner (motif 6), one of the most renowned designers of our time, with a penchant for functional aesthetics.

Motif 6


Motif 7

"Grid" (here: 60x60 cm / colour sand-grey) offers high slip resistance (R12V4) and novel aestheticpractical advantages, e.g. in canteen kitchens with line drainage (see centre of picture between the two furniture blocks, the bottom of which is designed with the Area Pro ceramic cove skirtings).

Motif 8

Area Pro also includes numerous solutions for so-called wet barefoot areas such as showers, saunas, changing rooms or pool surrounds (motif 8: format 60x120cm / colour stone). Instead of conventional plastic gratings, the overflow channel can also be covered with an elegant ceramic design grating (see motif 9).

Motif 9


Motif 10

For sanitary areas in hotels, fitness centres, golf clubs etc. or in upscale housing construction, the new collection offers attractive options such as jointless shower floors (motif 10: format 90x90 cm / colour sand-beige) and ceramic washbasins (motif 11: colour sand-beige) for holistic room concepts in a class of their own.

Motif 11