Plural

Impressions

The color concept: mix and match

We have developed the color concept together with the color expert Peter Zoernack. “Ideally, color follows form”, is how he describes the principles guiding. The color concept intends to support spatial effects, not camouflage them. 

The color ranges are divided into six groups, each with two main colors as a basis for a series of different hues, levels of brightness and saturation: Warm, earthy, cool, fresh and sunny, circling around a subdued group of neutral greys. Each group contains colors that can be easily mixed and matched, both within and between groups. This allows for consistent and harmonious designs, even if different spaces contain colors from different groups. 

Elegant colors and narrow joints

From the warm reds to the cool blues, the palette consists of sophisticated colors which are elegantly understated yet distinctively present, and applicable in a wide variety of conditions. Bright and fresh for swimming pools for instance, warm and comforting in a spa where tiles are the natural choice, but also in hospital environments where durability and hygiene are equally decisive factors when opting for tiles.

In order to implement sophisticated room concepts regardless of the tile format, joint widths for all products are reduced to a slim dimension of only 3 millimetres and edge designs are standardised.