Our aspiration

Going further than others, for a culture of values

Recycling is firmly anchored in our ceramic DNA: we work with closed water cycles, renature areas after mining, and process raw materials and product residues for production that utilizes all materials with virtually no loss. In terms of circularity, we have gone further with our ceramic tile product: the latest development in the CRAFT series is a sustainably optimized version that is produced in a more resource-efficient manner. The tile contains 30% recycled material, which is processed and reused from firing and drying waste. This is a significant step forward in terms of preserving the value of materials and buildings. We are staying on track and will continue to develop further innovations.