more beautiful, faster, smarter …

Company websites today are far more than just a digital business card or product catalogue. They are the central touch point, a working tool and the basis for concrete decisions. This trend towards digitalization is being accelerated even further by the current corona pandemic. Regardless of this, this topic enjoys high priority at Agrob Buchtal. Following this claim, the website has been online since October 2020. The new website is not a mere revision ("relaunch"), but a completely new concept at which virtually no stone was left unturned. The declared goals were to convey concrete benefits, creative solutions and appealing inspirations. This calculation obviously works out, because according to Google Analytics, an increase in visitors of over 30% was already recorded after the first few weeks.

Agrob Buchtal is one of the few suppliers world-wide which offer not only decorative residential ceramics, but above all sophisticated architectural ceramics for all tile application areas. This results in essential advantages and consequences:


On the one hand, the number of target groups (architects, planners, engineers, designers, investors, municipal decision-makers, dealers, craftsmen, end consumers) is higher than average and the demands are accordingly complex. This fact is taken into account by the option that visitors can define their role and thus their interests as soon as they "enter" the website in order to receive tailor-made information.

On the other hand, the services and the range of products are probably among the most comprehensive in the industry. This makes the product search all the more important, so that the optimum solution can be conveniently selected by the user from the enormous range of products, which comprises several thousands of articles. This is made possible either by a free text search or by using practical selection criteria: from application area and colour, formats and product type (floor, wall, mosaic, decorative, stair tiles, skirtings etc.) to style, surface look and slip resistance. This allows an intuitive, visually supported and inspiring selection for all target groups, as the degree of detailing can be freely selected.

Further characteristics of the new website are aesthetic imagery, modern screen design as well as fresh, sometimes tongue-in-cheek texts and clear user guidance. The system is designed for high performance and in terms of "mobile usability" can be used on all terminals . In addition, the system includes diverse interaction functionalities which are designed to make the user experience and customer journey a comfortable and inspiring experience.

To experience the whole thing live and in colour, only one thing helps: a visit to the new website ...

Werner Ziegelmeier (Head of Public Relations)
Phone: +49 (0)9435 391-3379
Mobile: +49 (0)160 90527159
Fax: +49 (0)9435 391-303379




Motif 1

“Responsive web design“: on different terminals.