Vitamin pixel in pastel
In the juice bar designed by the Viennese architecture and interior design firm Schuberth und Schuberth, not only the range of products is colorful, but also the ambience: More than 25 colors from Agrob Buchtal's PLURAL series complement each other in a pixel-like arrangement in the style of the 1950s.
Opernpassage Vienna. If you're in the mood for a fruity smoothie on your way to the Karlsplatz subway station in the morning and hungry for freshly topped pizza on your way home in the evening, you'll be well served here: "The Juizza" is a colorful mix of both - juice bar and pizzeria. In the listed passage under Karlsplatz, "The Juizza" was planned and converted together with designer Markus Filgut. The project was awarded the Austrian Interior Design Award 2021 in the category Interior Design / Gastronomy, Hotel Industry.
Tutti frutti for walls and floors
In close coordination with the Office for the Protection of Historical Monuments, the design takes up the heritage of the 1950s. Tidy, clean, colorful - the attributes of the exuberant, optimistic attitude to life of the 50s can be found again in a mix of pastel colors, terrazzo, brass and oversized high-gloss fruits.
Agrob Buchtal's PLURAL tile series was just perfect for the basic design: the color range includes a total of 50 coordinated shades, of which the designer arranged more than 25 into colorful pixel squares, bringing to life the creative leitmotif of a dancing composition of vitamins, fruits, colors and materials. In a continuous 20 x 20 cm format and with a joint width of just 3 mm, the result was an overall image like a fruit basket - from juicy tones reminiscent of cherry, orange, mango and banana to fresh splashes of apple green, lime and mint.
Smoothie in terms of versatility
Above all, the exceptionally broad color palette made PLURAL the first choice for the interior design of the Vienna juice bar. But the series convinces not only with optics: Only by the execution in different step securities all surfaces could be covered in the "The Juizza" with only one collection from the soil up to the cover from a casting.
With 50 colors, 19 formats, 2 slip resistance and 2 surfaces, PLURAL is extremely versatile for indoor and outdoor use - from facades to floors, from subway stations to wellness areas. The color scales are divided into six groups. Of these, each contains two main colors as a basis for different shades as well as brightness and saturation levels: Warm, earthy, cool, fresh and sunny hues move around a core of muted, neutral grays. All colors can be combined with each other, both within and outside a group. This means that a consistent and unified design can always be created, even if different rooms have colors from different groups.
Retro look with the technology of the future
In the historic pedestrian passage under the Vienna State Opera, Agrob Buchtal's PLURAL series combines the protection of historical monuments with today's structural requirements. Thanks to Hytect, the whimsically colorful vitamin pixels build a bridge to the future: the technology is baked into the surface of the ceramic at high temperatures. When light falls on the tiles refined in this way, photocatalysis releases active oxygen that has an antibacterial effect and neutralizes air pollutants in a natural way. Because they are also hydrophilic, dirt and grease can hardly adhere.
All these effects remain undiminished throughout the entire service life. The robust covering is therefore low-maintenance, economical and sustainable. Even after years of use, the colors and brilliance remain intact. In "The Juizza," they have had to pass the endurance test day in and day out since completion in 2020. With success.
